FOR WOMEN OVER 40
You're Doing
Everything Right.
So Why Isn't It
Working?
A blood work based, science-based, root-cause approach coaching program for high-achieving women whose bodies stopped responding to the same strategies that used to work.
01 / Meet Your Coach
8+ Years
coaching women through hormone and metabolic transformation
I've Been Where You Are.
That's Why I Built This.
I spent years doing everything the fitness industry told me to do. More cardio. Fewer calories. Stricter discipline. And for a while, it worked. I ran up the corporate ladder in business and I pushed through exhaustion like it was a badge of honor.
Then my body stopped cooperating. The cravings came. The fatigue set in. The belly fat that never used to be there suddenly wouldn't budge. I was doing more than ever and getting less than ever in return.
"That's when I realized the 'eat less, move more' approach doesn't just stop working. It actively works against you. Especially for women."
I dove deep into the science of female metabolism, hormones, and cortisol. I rebuilt my own approach from the ground up. And when dozens of women started walking into my gym with the exact same frustrations, I knew this wasn't just my story. It was a pattern the industry was ignoring.
Today, I specialize in helping high-achieving women over 40 who are tired of generic programs that don't account for their hormones, their stress, or their lives. Women who don't need motivation. They need the right strategy.
COACH PATRICIA HERNANDEZ
Founder and CEO, Head Coach
Certified Functional Nutritionist, Certified Personal Trainer, Health Coach & Life Coach
Coach Patricia founded Fit & Toned Over 40 to help women over 40 balance hormones, restore digestion and metabolism for fat loss through customized, blood-based, science-backed protocols so women can finally regain their body, energy, and confidence. With a dedicated team of expert coaches delivering the program, women receive guidance in nutrition, hormone health, mindset, and sustainable lifestyle changes for long-term transformation.
FOLLOW COACH PATRICIA ON HER SOCIALS
800+
Women Coached
8+
Years Experience
45
Minute Workouts
98%
Client Satisfaction
02 / The Real Problem
You're Not Broken.
Your Program Is.
You wake up exhausted. You push through your workouts. You eat clean. You track your macros. You do everything you're supposed to do. And yet the scale won't move. The belly fat stays. The energy keeps dropping.
You've tried cutting calories harder. Training longer. Eliminating food groups. Maybe you've even wondered if this is just "what happens after 40."
It's not. And it's not your fault.
The female metabolism has built-in protective mechanisms that respond to stress, chronic dieting, poor sleep, and over-exercising. When you push harder without addressing these systems, your body doesn't burn more. It holds on tighter.
Your cortisol rises. Your hormones shift. Your metabolism slows. And the harder you try, the more stuck you feel. This isn't a willpower problem. It's a biology problem. And it has a solution.
Sound Familiar?
You work out consistently but your body looks the same
You eat well but can't lose the stubborn belly fat
You're exhausted by 2pm no matter how much sleep you get
You wake up at 2am and can't fall back asleep
Your clothes fit differently even though the scale hasn't changed much
You feel like you're aging faster than you should
You're doing more than your husband but seeing fewer results
You're starting to worry about your long-term health
03 / The Transformation You Deserve
Imagine Waking Up and
Finally Feeling Like Yourself Again.
Close your eyes for a moment. Picture the version of you that's been waiting on the other side of this struggle. She's not a different person. She's you, with the right strategy finally in place.
Boundless Energy
Wake up feeling rested and carry that energy through your entire day. No 2pm crash, no caffeine dependency.
Deep, Restorative Sleep
Sleep through the night and wake up feeling genuinely refreshed for the first time in years.
Visible Results
Look in the mirror and see a body that finally reflects the work you've been putting in.
Confidence Restored
Stop hiding in photos. Stop dreading the fitting room. Feel proud of the woman looking back at you.
Hormonal Balance
No more mood swings, brain fog, or feeling like a stranger in your own body.
Present & Energized Mom
Stop hiding in photos. Stop dreading the fitting room. Feel proud of the woman looking back at you.
Getting out of the shower and thinking:
"I look like I work hard."
That's what transformation feels like
04 / Why You're Stuck
Three Reasons Your Body
Stopped Responding.
It's not about working harder. It's about understanding why the strategies
that used to work are now working against you.
01
Generic Programs Ignore Your Hormones
The workout plan you downloaded was designed for a 22-year-old with no stress, no hormonal shifts, and no history. Your body at 38 or 42 has different needs. Perimenopause, cortisol fluctuations, and metabolic adaptation require a completely different approach. Following a generic plan isn't just ineffective. It's actively fighting your biology.
02
High Stress and Cortisol Are Blocking Fat Loss
You're running a career, managing a household, raising children, and trying to stay healthy on top of it all. That chronic stress keeps your cortisol elevated. And elevated cortisol tells your body to store fat, especially around your midsection. No amount of cardio or calorie cutting can override that signal.
03
Your Program Wasn't Built for Your Life
Two-hour gym sessions. Meal prepping five containers every Sunday. Tracking every gram of food. These programs weren't designed for a woman who's already stretched thin. You don't need more to do. You need a smarter system that works within the life you actually live.
04 / Why You're Stuck
A Program Designed for the Body You Have Right Now. Not the One You Had at 25.
The missing piece isn't more discipline. It's a custom program that accounts for your hormones, your stress levels, your sleep patterns, your metabolic history, and the demands of your actual life.
That's exactly what Fit and Toned Over 40 was built to deliver. Not a template. Not a one-size-fits-all plan. A blood-work first, root cause approach, science-based strategies designed specifically for women over 40 with complex lives and hormonal shifts.
05 / Your Coaching Experience
What It Actually
Looks Like
This isn't a cookie-cutter program. It's a 6-12 month coaching partnership built around your body, your schedule, and your goals. Every element is designed to fit into the life you're already living. Not add more stress to it.
Custom Training Program
45-minute strength sessions designed for your body and goals. 3-4 days per week. No two-hour gym marathons. No excessive cardio. Just efficient, strategic training that builds lean muscle and supports your metabolism.
Personalized Nutrition Strategy led by Registered Dieticians
A nutrition plan built around your hormonal profile, metabolic needs, and food preferences. No eliminating food groups. No starvation. A sustainable approach that actually fuels your body instead of fighting it.
Hormonal & Metabolic Assessment & Lab Work
We start by understanding where your body is right now. Your symptoms, your history, your stress load. This isn't guesswork. It's a data-driven approach that meets you exactly where you are.
Weekly 1-on-1 Check-ins & Adjustments
Your plan evolves as your body responds. Weekly 1-on-1 Check-ins ensure we're adjusting in real time. Not waiting until something stops working to make changes.
Lifestyle & Recovery Integration
Sleep optimization, stress management, and recovery protocols that work within your schedule. Because what you do outside the gym matters just as much as what you do inside it.
Community & Accountability
Join a private community of women who understand exactly what you're going through. Real support from women who are on the same journey. Not generic motivation posts.
"This actually fits my life."
That's what every client says within the first two weeks. Because this program was designed by someone who understands that you don't have three hours a day to dedicate to fitness. And you shouldn't need to.
06 / Real Women, Real Results
What Happens When You
Stop Guessing and Start Knowing
These are women who were exactly where you are. Disciplined. Frustrated.
Ready for something different. Here's what changed when they found the right strategy.
★ ★ ★ ★ ★
I spent years chasing the scale… and every pound felt like a battle. Up 2 pounds, down 1… over and over again. I was doing everything, but mentally, I was stuck in the same cycle. And then something finally clicked. I stopped chasing the number… and started focusing on my body composition, my strength, and how I actually felt. Now? I walk into the gym and I don’t avoid the mirror anymore. I actually look, and I see progress. I feel stronger. I move differently. I show up differently. This program didn’t just help me lose weight… it taught me how to build a body the right way. And for the first time, I know I have the tools to keep this for life
Yahaira F.
★ ★ ★ ★ ★
“I’m already a high-achieving woman. My career is solid, my family is great… but my body wasn’t matching the level I operate at. I’ve always been disciplined. I lift, I eat well… but I never had a real plan. Now I do, and everything is different. Even while traveling internationally, I stayed consistent. I got my workouts in, planned my food, and didn’t spiral like I used to. That’s when I realized… this is my life now. What’s been the biggest shift? Structure. Precision. Having a plan I can actually follow. I don’t need more motivation. I’m a good student, I execute. I just needed someone to show me how to do this properly. And now? I walk into the gym and can literally see who has a plan… and who doesn’t. This isn’t a quick fix. It’s a process, and it humbles you in the best way. But I’m all in. This is a lifestyle for me now.”
Kimberly Rennick
★ ★ ★ ★ ★
“I’m already someone who’s disciplined, structured, and successful in my career… but when it came to my body, I was stuck. What I’ve loved most about this program is the structure and accountability. I don’t have time to figure everything out on my own, I need a plan, and when I have one, I execute. During the gut protocol, I followed everything to a T… and within just two weeks, I had people commenting on my skin, my inflammation dropped, and I could see the changes. That was the moment I knew, this works. This isn’t just about workouts or food. It’s the guidance, the precision, and the support that keeps me locked in. Without that, I start to drift.
I didn’t need more discipline. I needed the right system and the right order, and that’s exactly what this gave me.”
Namnette Miles
★ ★ ★ ★ ★
“I wasn’t starting from a bad place… but I was stuck. I was doing things, but they weren’t working, and I didn’t fully understand why. What I wanted was structure. Something rooted in how the body actually works, not another generic fitness plan. The first phase, the gut protocol, was honestly one of the most disciplined things I’ve ever done. It pushed me in a way I didn’t expect… but it also changed everything.
I felt lighter. Cleaner. More in control. And the biggest surprise? I didn’t even want to go back to my old habits. This program didn’t just tell me what to do, it created the space for real behavior change. The daily accountability, the structure, the check-ins… it’s a completely different level. And instead of feeling overwhelmed, I felt supported. I was able to grow into it without wanting to quit. Now I can see what’s possible for my body, and I know I’m just getting started.”
Colette McCoy
★ ★ ★ ★ ★
"I spent years chasing the scale… and every pound felt like a battle. Up 2 pounds, down 1… over and over again. I was doing everything, but mentally, I was stuck in the same cycle. And then something finally clicked.
I stopped chasing the number… and started focusing on my body composition, my strength, and how I actually felt.
Now? I walk into the gym and I don’t avoid the mirror anymore. I actually look and I see progress.
I feel stronger. I move differently. I show up differently.
This program didn’t just help me lose weight… it taught me how to build a body the right way.
And for the first time, I know I have the tools to keep this for life."
Shay Churiwala
★ ★ ★ ★ ★
“Coach Patricia has helped me completely reset my approach to becoming more healthy, and in the process has changed my life.
Before joining her program, I wasn’t aware of the problem I had created by pushing my body to do more in a very sensitive time as perimenopause.
I thought I had been eating healthy and clean, but I could not lose the extra weight and really had given up on myself.”
Gaynell T.
07 / Listen to this Podcast
Want To Understand What’s Really Going On With Your Body? Start Here.
If you enjoy a powerful podcast, I highly recommend starting with this episode, where we unpack
why so many women over 40 feel stuck, despite doing “everything right.”
EMILY FORD WAS FEATURED ON:
I had the honor of being featured on Emily Ford’s podcast, where we go deep into what’s really happening in perimenopause, from stubborn weight gain and hormone shifts to why your body stops responding the way it used to.
Come to the call having listened… you’ll understand exactly how I think and how I coach.
EMILY FORD
Founder of FORDIVINE branding agency and world renowned keynote speaker.
08 / Meet the Team
Coach Lindsay
Assistant Coach
Certified Functional Nutritionist, Certified Personal Trainer, Health Coach & Life Coach
Coach Lindsay supports women in understanding how their body truly works, especially through hormone and metabolic changes. She focuses on practical, sustainable nutrition strategies that help clients feel better, move better, and live with more confidence each day.
Coach Sarah
Dietitian
Master’s-Level Registered Dietitian, Licensed Dietitian Nutritionist, Certified Personal Trainer
Coach Sarah's unique blend of expertise combine the rigor of modern science with the wisdom of time-honored natural approaches to offer tailored solutions that address women's specific needs going beyond a "one-size-fits-all" approach, focusing on the root causes of your health concerns to help you achieve lasting vitality.
Coach Jen
Assistant Coach
Certified Personal Trainer & Health, Fitness, and Life Coach
Coach Jen has over 20 years of experience as a certified personal trainer and more than a decade as a fitness coach. A former figure competitor for 15 years, she specializes in helping women build strength, confidence, and sustainable results at every stage of life. As a 49 year old single mother of two, Jen brings real life understanding, discipline, and balance to her coaching approach.
09 / Your Next Step
Ready to Stop Fighting
Your Own Body?
Book a free consultation to find out exactly what's been holding you back. And whether this program is the right fit for you. No pressure. No obligation. Just a real conversation about where you are and where you want to be.
Here's what happens on the call:
We'll discuss your specific situation, goals, and what you've already tried
I'll explain exactly why your body has stopped responding
You'll get a clear picture of what a custom plan would look like for you
You'll leave with actionable insights, whether you join or not
Limited spots available each month. No commitment required.
You deserve a body that makes sense.
You deserve a metabolism that works with you, not against you.
And you deserve to feel confident, energized, and in control. For the rest of your life.
Free Resources
Start Your Transformation Today
Download these free guides and take the first step toward a body that works with you.
FREE GUIDE
Over 40 Meal Plan
Complete meal plan for women over 40 to improve their overall health and hormonal balance through specific supplements, probiotic and probiotic food recommendations, and structured daily meal examples.
FREE GUIDE
Perimenopause E-book
This resource will help you understand what’s happening inside your body and what you can do today to regain energy, balance your hormones, boost your metabolism, and feel like YOU again.
FREE GUIDE
Top 3 Functional Labs
Every Woman In Perimenopause Should Know
Identify the essential lab tests for to uncover the root causes of fatigue and weight gain, stop the guesswork and use real data to finally see the results you want.
FREE GUIDE
Cortisol Reset Protocol
This is two-week protocol of targeted supplementation, increased rest, and stress-reduction techniques is designed to regulate stress hormones and optimize recovery
WHO WE ARE
Coach Lindsay
Assistant Coach
Certified Functional Nutritionist &
Personal Trainer
Coach Lindsay supports women in understanding how their body truly works, especially through hormone and metabolic changes. She focuses on practical, sustainable nutrition strategies that help clients feel better, move better, and live with more confidence each day.
Coach Patricia Ivory
Founder and CEO
Certified Functional Nutritionist, PT,
Health Coach & Life Coach
Coach Patricia helps women over 40 rebuild their confidence, energy, and metabolism through customized, science-backed protocols. Known for her empathetic coaching style, she guides clients through sustainable nutrition, hormones, mindset, and lifestyle shifts that support long-term transformation.
Coach Jen
Assistant Coach
Certified Personal Trainer & Health, Fitness, and
Life Coach
Jen has over 20 years of experience as a certified personal trainer and more than a decade as a fitness coach. A former figure competitor for 15 years, she specializes in helping women build strength, confidence, and sustainable results at every stage of life. As a 49 year old single mother of two, Jen brings real life understanding, discipline, and balance to her coaching approach.
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ABOUT US
Metabolic restoration coaching for women 40+. Balance hormones, boost metabolism, build muscle, andlose fat with science-based strategies.
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