FOR WOMEN OVER 40
You're Doing
Everything Right.
So Why Isn't It
Working?
A blood work based, science-based, root-cause approach coaching program for high-achieving women whose bodies stopped responding to the same strategies that used to work.
01 / Meet Your Coach
8+ Years
coaching women through hormone and metabolic transformation
I've Been Where You Are.
That's Why I Built This.
I spent years doing everything the fitness industry told me to do. More cardio. Fewer calories. Stricter discipline. And for a while, it worked. I ran up the corporate ladder in business and I pushed through exhaustion like it was a badge of honor.
Then my body stopped cooperating. The cravings came. The fatigue set in. The belly fat that never used to be there suddenly wouldn't budge. I was doing more than ever and getting less than ever in return.
"That's when I realized the 'eat less, move more' approach doesn't just stop working. It actively works against you. Especially for women."
I dove deep into the science of female metabolism, hormones, and cortisol. I rebuilt my own approach from the ground up. And when dozens of women started walking into my gym with the exact same frustrations, I knew this wasn't just my story. It was a pattern the industry was ignoring.
That’s what led me to develop the ROOT Method™ — a strategy built around understanding what your body needs and addressing it in the right order.
Today, I specialize in helping high-achieving women over 40 who are tired of generic programs that don't account for their hormones, their stress, or their lives. Women who don't need motivation. They need the right strategy.
COACH PATRICIA HERNANDEZ
Founder and CEO, Head Coach
Certified Functional Nutritionist, Certified Personal Trainer, Health Coach & Life Coach
Coach Patricia founded Fit & Toned Over 40 to help women over 40 balance hormones, restore digestion and metabolism for fat loss through customized, blood-based, science-backed protocols so women can finally regain their body, energy, and confidence. With a dedicated team of expert coaches delivering the program, women receive guidance in nutrition, hormone health, mindset, and sustainable lifestyle changes for long-term transformation.
FOLLOW COACH PATRICIA ON HER SOCIALS
800+
Women Coached
8+
Years Experience
45
Minute Workouts
98%
Client Satisfaction
02 / The Real Problem
You're Not Broken.
It Just Needs a Different Approach..
You wake up exhausted. You push through your workouts. You eat clean. You track what you eat. You do everything you're supposed to do. And yet your body isn't responding like it used to. The belly fat stays. Your energy keeps dropping.
You've tried cutting calories harder. Training longer. Eliminating food groups. Maybe you've even wondered if this is just "what happens after 40."
It's not. And it's not your fault.
Your body changes through perimenopause and menopause. Your metabolism, hormones, muscle, stress response, and recovery all play a role in how your body responds.
And pushing harder isn't always the answer. You need to understand what changed — and address what your body needs in the right order. Our solution? the ROOT Method™ in.
Sound Familiar?
You work out consistently but your body looks the same
You eat well but can't lose the stubborn belly fat
You're exhausted by 2pm no matter how much sleep you get
You wake up at 2am and can't fall back asleep
Your clothes fit differently even though the scale hasn't changed much
You feel like you're aging faster than you should
You're doing more than your husband but seeing fewer results
You're starting to worry about your long-term health
03 / The Transformation You Deserve
Imagine Waking Up and
Finally Feeling Like Yourself Again.
Close your eyes for a moment. Picture the version of you that's been waiting on the other side of this struggle. She's not a different person. She's you, with the right strategy finally in place.
More Energy
Wake up refreshed, stay energized, and stop crashing by the afternoon.
More Strength
Build muscle and create the toned, strong body you're actually after.
Less Bloating
Improve digestion, feel lighter, and spend less time feeling puffy and uncomfortable.
Confidence Restored
Feel stronger, more comfortable, and confident in a body that reflects the work.
Hormonal Balance
No more mood swings, brain fog, or feeling like a stranger in your own body.
Better Body Composition
Lose stubborn fat, build muscle, and finally look like the work you're putting in.
Getting out of the shower and thinking:
"I look like I work hard."
That's what transformation feels like
04 / Why You're Stuck
Three Reasons Your Body
Stopped Responding.
It's not about working harder. It's about understanding why the strategies
that used to work are now working against you.
01
Generic Programs Ignore Your Hormones
The workout plan you downloaded was designed for a 22-year-old with no stress, no hormonal shifts, and no history. Your body at 38 or 42 has different needs. Perimenopause, cortisol fluctuations, and metabolic adaptation require a completely different approach. Following a generic plan isn't just ineffective. It's actively fighting your biology.
02
High Stress and Cortisol Are Blocking Fat Loss
You're running a career, managing a household, raising children, and trying to stay healthy on top of it all. That chronic stress keeps your cortisol elevated. And elevated cortisol tells your body to store fat, especially around your midsection. No amount of cardio or calorie cutting can override that signal.
03
Your Program Wasn't Built for Your Life
Two-hour gym sessions. Meal prepping five containers every Sunday. Tracking every gram of food. These programs weren't designed for a woman who's already stretched thin. You don't need more to do. You need a smarter system that works within the life you actually live.
04 / The Program
Your body doesn't need more pressure.
It needs the right order.
The ROOT Method is Coach Patricia's approach to looking beyond the obvious symptom and understanding what your body needs to respond again.
That's exactly what Fit and Toned Over 40 was built to deliver. Not a template. Not a one-size-fits-all plan. A blood-work first, root cause approach, science-based strategies designed specifically for women over 40 with complex lives and hormonal shifts.
Introducing the The ROOT Method™
R — RESTORE
Support blood sugar balance, metabolic function, and the foundation your body needs to start responding again.
O — OPTIMIZE
Support hormone and metabolic health while addressing the systems that influence how your body feels and functions.
O — OVERHAUL
Improve gut health, digestion, and nutrient absorption so your body can better utilize the nutrients it needs.
T — TARGET
Support stress, recovery, and cortisol management so your body can better recover, adapt, and perform.
Because you don't need another random fix.
You need a strategy that connects the pieces.
05 / Your Coaching Experience
What It Actually
Looks Like
This isn't a cookie-cutter program. It's a 6-12 month coaching partnership built around your body, your schedule, and your goals. Every element is designed to fit into the life you're already living. Not add more stress to it.
Custom Training Program
45-minute strength sessions designed for your body and goals, 3–4 days per week. No two-hour gym marathons. No excessive cardio. Just efficient, strategic training that builds lean muscle and supports your metabolism.
Personalized Nutrition Strategy led by Registered Dieticians
A nutrition plan built around your hormonal profile, metabolic needs, and food preferences. No eliminating food groups. No starvation. A sustainable approach that properly fuels your body instead of fighting it.
Hormonal & Metabolic Assessment & Lab Work
We start by understanding where your body is right now, your symptoms, your history, your stress load, and your labs. It's a data-driven approach designed to uncover what your body needs and where to focus first.
Weekly 1-on-1 Check-ins & Adjustments
Your plan evolves as your body responds. Weekly 1-on-1 check-ins ensure we're adjusting in real time — not waiting until something stops working to make a change.
Lifestyle & Recovery Integration
Sleep optimization, stress management, and recovery strategies that work within your actual schedule. Because what you do outside the gym matters just as much as what you do inside it.
Community & Accountability
Join a community of women who understand exactly what you're going through. Real support from women who are on the same journey, not generic motivation posts.
"This actually fits my life."
That's what every client says within the first two weeks. Because this program was designed by someone who understands that you don't have three hours a day to dedicate to fitness. And you shouldn't need to.
06 / Real Women, Real Results
What Happens When You
Stop Guessing and Start Knowing
These are women who were exactly where you are. Disciplined. Frustrated.
Ready for something different. Here's what changed when they found the right strategy.
★ ★ ★ ★ ★
For the last 20 years I gained and lost the same 5 pounds, when what I really needed was to lose 40. I always ate healthy and I worked out, and despite all my efforts I truly believed that's just how things would be for me. Maybe it was my genes, my DNA.
Then I started working with Coach Patricia, and everything started to shift, especially when we began the R.O.O.T. Method. In 6 months I'm down almost 24 pounds, and it is absolutely surreal. I knew I had inflammation, but nobody was addressing it. Most days I have tons of energy, and I'm noticing my clothes fitting so much better.
Martha Major
★ ★ ★ ★ ★
I lost 10 pounds and my waist is getting smaller and smaller. The meal plan is great and I never feel like I'm starving. The R.O.O.T. protocol took away everything, demons and all! LOL
I was so stuck, and all the doctors kept doing was increasing my hormone dose. Nobody was looking at the bigger picture. I had so much inflammation and so many gut problems. I knew something was wrong, but nobody was looking at the whole picture. I'm so excited to keep working with you and your team and really get my body back.
Carolina Rubiano
★ ★ ★ ★ ★
I feel like I've gotten myself back. I was stuck despite of spending thousands of dollars hoping from clinic to clinic from one HRT prescription to the next with no real results! I've lost 18 pounds in 3 months without restrictions and the ROOT protocol was the game changer! But the number on the scale is only one small part of my transformation. I have my energy back, the brain fog is gone, I feel stronger, clearer, and more like myself than I have in a long time.
I feel INCREDIBLE-and that is something I didn't realize I had been missing until I experienced it again. I am so grateful for Coach Patricia and her team they are incredible!
Deanna Edwards
★ ★ ★ ★ ★
When I met Coach Patricia, I was just hoping to lose at least 5 pounds. No matter how much I tried I was stuck, with an extra layer of inflammation, doing all the things and nothing working. I couldn't find a clinic that would help me strategically with my hormones.
In 30 days of working with Coach Patricia and her team, starting with the R.O.O.T. Method, I lost 10 pounds. I was absolutely shocked. I was hoping for 5, and I'm down 10 and feeling incredible. They supported me with my hormones too.
I was super skeptical at first. I had been burned by so many coaches before, but I decided to give it a shot anyway, and they really delivered what they promised. I recommend this program to anybody.
Sherry Beach
★ ★ ★ ★ ★
I spent years researching, and I tried working with a clinic that put me on estrogen. I've always been fit, but I had an extra 15 pounds I couldn't drop for the life of me. The HRT first made me feel better, and then it made me feel worse. I had headaches and bloating.
When I found Coach Patricia it was a game changer. I knew right away she was my coach, because every word she said hit me. It was like she was in my head. We looked at the whole picture and really dove into the root cause of why I was stuck.
Through the R.O.O.T. Method and her other protocols I'm down 18 pounds. I never thought I would be at 130 pounds and see this much muscle. I've even seen veins pop! LOL. My inflammation is down, my gut is healthy, and I'm just feeling happy and grateful. Thank you, Coach Patricia and team."
Jennifer Pare
07 / Listen to this Podcast
Want To Understand What’s Really Going On With Your Body? Start Here.
If you enjoy a powerful podcast, I highly recommend starting with this episode, where we unpack
why so many women over 40 feel stuck, despite doing “everything right.”
EMILY FORD WAS FEATURED ON:
I had the honor of being featured on Emily Ford’s podcast, where we go deep into what’s really happening in perimenopause, from stubborn weight gain and hormone shifts to why your body stops responding the way it used to.
Come to the call having listened… you’ll understand exactly how I think and how I coach.
EMILY FORD
Founder of FORDIVINE branding agency and world renowned keynote speaker.
08 / Meet the Team
Coach Lindsay
Functional Head Coach
Certified Functional Nutritionist, Certified Personal Trainer, Health Coach & Life Coach
Coach Lindsay supports women in understanding how their body truly works, especially through hormone and metabolic changes. She focuses on practical, sustainable nutrition strategies that help clients feel better, move better, and live with more confidence each day.
Coach Sarah
Dietitian
Master’s-Level Registered Dietitian, Licensed Dietitian Nutritionist, Certified Personal Trainer
Coach Sarah's unique blend of expertise combine the rigor of modern science with the wisdom of time-honored natural approaches to offer tailored solutions that address women's specific needs going beyond a "one-size-fits-all" approach, focusing on the root causes of your health concerns to help you achieve lasting vitality.
Coach Jen
Body Composition Coach
Certified Personal Trainer & Health, Fitness, and Life Coach
Coach Jen has over 20 years of experience as a certified personal trainer and more than a decade as a fitness coach. A former figure competitor for 15 years, she specializes in helping women build strength, confidence, and sustainable results at every stage of life. As a 49 year old single mother of two, Jen brings real life understanding, discipline, and balance to her coaching approach.
09 / Your Next Step
Ready to Stop Fighting
Your Own Body?
Book a free consultation to find out exactly what's been holding you back. And whether this program is the right fit for you. No pressure. No obligation. Just a real conversation about where you are and where you want to be.
Here's what happens on the call:
We'll discuss your specific situation, goals, and what you've already tried
I'll explain exactly why your body has stopped responding
You'll get a clear picture of what a custom plan would look like for you
You'll leave with actionable insights, whether you join or not
Limited spots available each month. No commitment required.
You deserve a body that makes sense.
You deserve a metabolism that works with you, not against you.
And you deserve to feel confident, energized, and in control. For the rest of your life.
Free Resources
Start Your Transformation Today
Download these free guides and take the first step toward a body that works with you.
FREE GUIDE
Over 40 Meal Plan
Complete meal plan for women over 40 to improve their overall health and hormonal balance through specific supplements, probiotic and probiotic food recommendations, and structured daily meal examples.
FREE GUIDE
Perimenopause E-book
This resource will help you understand what’s happening inside your body and what you can do today to regain energy, balance your hormones, boost your metabolism, and feel like YOU again.
FREE GUIDE
Top 3 Functional Labs
Every Woman In Perimenopause Should Know
Identify the essential lab tests for to uncover the root causes of fatigue and weight gain, stop the guesswork and use real data to finally see the results you want.
FREE GUIDE
Cortisol Reset Protocol
This is two-week protocol of targeted supplementation, increased rest, and stress-reduction techniques is designed to regulate stress hormones and optimize recovery
WHO WE ARE
Coach Lindsay
Assistant Coach
Certified Functional Nutritionist &
Personal Trainer
Coach Lindsay supports women in understanding how their body truly works, especially through hormone and metabolic changes. She focuses on practical, sustainable nutrition strategies that help clients feel better, move better, and live with more confidence each day.
Coach Patricia Ivory
Founder and CEO
Certified Functional Nutritionist, PT,
Health Coach & Life Coach
Coach Patricia helps women over 40 rebuild their confidence, energy, and metabolism through customized, science-backed protocols. Known for her empathetic coaching style, she guides clients through sustainable nutrition, hormones, mindset, and lifestyle shifts that support long-term transformation.
Coach Jen
Assistant Coach
Certified Personal Trainer & Health, Fitness, and
Life Coach
Jen has over 20 years of experience as a certified personal trainer and more than a decade as a fitness coach. A former figure competitor for 15 years, she specializes in helping women build strength, confidence, and sustainable results at every stage of life. As a 49 year old single mother of two, Jen brings real life understanding, discipline, and balance to her coaching approach.
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ABOUT US
Metabolic restoration coaching for women 40+. Balance hormones, boost metabolism, build muscle, andlose fat with science-based strategies.
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